Tuesday, March 05, 2013

The Eye of the Beholder

OK, back to the important fluff of my life.

But not really fluff. Maybe you guys have noticed this trompe l'oeil foolery going on with jars of coffee or spreads and cosmetics. Things made to look larger than they are. Tissue boxes half-empty.

I offer you this:



Yeah, I say unto you, I've been using this for years, they're all pretty much the same I know but I like the mentholly scent, it makes it seem like there's some serious hand-related crafts going on. Price has remained pretty stable over the years (around $8.99 CD). I seem to be using more of it though. And then I turn the bottle sideways and lo and behold:



Why thank you Gold Bond. You bring shrink wrapping to a whole new level.

10 comments:

  1. I smile at the image.
    Have noticed many products are now in smaller containers with same price.
    But your special lotion - looks the same until you turn it sideways
    I will have to begin noticing this.
    You have a good eye
    and I think I do also.
    Have a wonderful day in that area
    thousands of miles from me here at
    the edge of the rainy woods...

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  2. Oh, you've dropped on one of my favorite grouches. I'm particularly taken with the Ecotrin 'baby-aspirin' bottle (I'm supposed to take one daily for my arteries - when I remember!). Once the huge wad of cotton wool is persuaded out of the bottle, the remaining tablets scarcely cover the bottom of the container. What a gross waste of plastic!

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  3. I find that so annoying. Why not just use less resources and make the package smaller? It's wasteful and condescending.

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  4. Yes RJA I give one of those to my dog every day for her athritis, the waste is a disgrace.
    XO
    WWW

    ReplyDelete
  5. SAW:
    It'a all about the marketing and duping the consumers and trashing the environment in the process, it makes me so mad.
    XO
    WWW

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  6. Liquids, I can understand needing a little space to prevent spillage in transit, but dry goods would be so much more compact if tightly packed. What caught my attention was the likes of washing powder suddenly had less weight in the box than previously( oh, it was marked on the box as the new weight), but the prices did not change.

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  7. And do you get those pre-measured tablets in NI too, GM? For dishwasher and washing detergent? As we are just idiots and can't read the weight on those big boxes? I figure about 1/4 of what we used to get. :(
    XO
    WWW

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  8. OWJ:
    I pulled you out of the spam pit yet again, sometimes Blogger likes you, other times not :)

    Yes, coffee packing is down to a fine art now. They stretch those vac-bags in all directions and then flatten them :)

    It used to be a pound bag of coffee, now half that.

    XO
    WWW

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  9. It is for a purpose that some very stiff competition is to be faced before one is selected to get into premium packaging and design diploma courses. Such training combined with a heavy influx of psychologists into the consulting profession for advising on behaviour, and subliminal brainwashing, you have got EFFECTIVE marketing. Just look at two most successful companies of the world, Coca Cola and Pepsi who simply sell bottled and sugared water!

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  10. Ramana:
    And now they're selling stubbies (have you seen - 1 or 2 gulps?) flavoured tap water at a premium.
    At least the packaging is honest.

    My favourite of all time has to be Coca Cola's Dasani plain water which is poured out of the taps of Alberta (Tar Sands HQ)and bought by sheeple here who pour pure spring water out of their taps. :(

    XO
    WWW

    ReplyDelete

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