Monday, October 13, 2008
Pink Me Stupid
Call me cranky.
Colour me jaded.
Paint me cynical.
But am I the only one in Maude's green earth to be so damn sick of the Breast Cancer Awareness fund-raising, product placements, marathons, jarathons, pink-me-into-a-coma campaigns?
Now, full disclosure, I used to 'run for the cure' and raise a sizeable amount of money every year. But no more, no more.
For between the jigs and the reels of fund-raising and actually running something snapped in me a few years back:
The campaign for this "cure", raising billions upon uncountable billions year after year and never uncovering a clue made me mighty suspicious.
It's now become one of those behemoths of corporatocracy: pens, bags, underwear, tee-shirts, crocs, running shoes. You name it we can pink it. (Vacuum cleaners, yes seriously! - See above, no kidding - that is real! No, I will not provide a link. You will not buy it.)
If it can be pink-ribboned it can be promoted. Someone is making one huge shitpile of money out of all of this.
And women are still dying every day, hopeless and uncured. The cause has become the whole purpose of the campaign and it is impossible to find figures of revenues and expenditure. I bet administrative and marketing are through the roof. And it is so successful that I am viewed with disdain every time I refuse to contribute to it or buy the products.
Another final straw for me came with this:
Talk about offensive! And crude. And mysogynistic. All rolled into one. (Not to mention that the toxic plastic in the bottle might have been one of the causes of the cancer to begin with.)
What kind of water bottle will they produce for prostate cancer? One with a built-in droopy straw?